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First Student Unveils New Logo
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First Student Unveils New Logo

June 6, 2022

— To capture the forward movement of the company, First Student has revealed a bold new logo. The branding reflects a more modern look and represents the route that connects First Student to communities.

Millions of families across North America rely on First Student each school day. A team of more than 48,000 employees, which includes expertly-trained drivers, monitors, dispatchers and maintenance technicians, comes together to provide unmatched care and the safest ride to and from school.

“Our new logo is inspired by the passion we bring to each school day as the leading provider of student transportation,” said First Student CEO and President John Kenning. “First Student is growing and evolving. It is an exciting time for our company, and our new branding reflects who we are today and where we are headed in the future. We are proud to be a vital connection for students to education, ensuring our buses are welcoming and trusted places where they feel comfortable and secure, so they are ready to start their day with an exceptional experience to achieve their full potential.”

First Student is leading the student transportation industry in growth and innovation. In recent years, the company has introduced new cutting-edge technologies, including a bus-tracking app and driver tablets. First Student is actively pursuing the electrification of tens of thousands of vehicles in its fleet, making it the largest operator of zero-emission school buses in North America. All these efforts help to ensure school buses remain the safest way for students to get to and from school.

School districts have partnered with First Student for more than a century, leveraging the company’s scale and experience for tailored transportation solutions that meet the evolving needs of students and their families. First Student is the most chosen student transportation provider in North America.

About First Student

As the leading school transportation solutions provider in North America, First Student strives to provide the best start and finish to every school day. First Student completes five million student journeys each day, moving more passengers than all U.S. airlines combined. With a team of highly-trained drivers and the industry’s strongest safety record, First Student delivers reliable, quality services including full-service transportation and management, special-needs transportation, route optimization and scheduling, maintenance, and charter services with a fleet of about 40,000 buses. For more information, please visit