Internal Use Only Talent Acquisition Menu This is for internal use by locations to have a menu of pre-canned creative options to request from Talent Acquisition team. "*" indicates required fields Step 1 of 5 20% Location managers may use this form to request creative assets to use in driver recruitment efforts and job posts. To ensure the First Student brand is consistent and provides the best opportunity for recognition and retention, it is important to use the assets provided through the corporate recruitment team. Although we may become tired of some of the same images used, it is significant for the brand to be recognizable over time in the communities we serve.TypeChoose the type of recruitment promotional piece you are requesting for your location* Flyer / Poster Social Media Post Digital Banner Ad Print / Newspaper Ad Billboard / Outdoor Board Radio Ad Video Ad SpecificationsWhat size Flyer / Poster do you need?*(You may select more than one.) 8.5 by 11 inches (letter sized paper) 11 by 17 inches (tabloid sized paper) 24 by 36 inches (standard poster size) What Social Media platform will you be posting on?*(You may select more than one.) Facebook LinkedIn Twitter Instagram What size Digital Banner Ad do you need?*(You may select more than one.) 300 by 250 pixels (medium rectangle) 728 by 90 pixels (leaderboard) 160 by 600 pixels (wide skyscraper) 300 by 600 pixels (half page) What size Print / Newspaper Ad do you need?*(You may select more than one.) eighth page quarter page horizontal half page full page Do you need full color or black & white?* Color Black & White What size Billboard / Outdoor Board do you need?*(You may select more than one.) 48 by 14 feet 40 by 10 feet 36 by 10.5 feet What length do you need the script to be for the Radio ad?*(You may select more than one.) 15 seconds 30 seconds 60 seconds What type of channel/format will the Video ad be used for?*(You may select more than one.) Streaming / Cable (30 seconds) Streaming / Cable (15 seconds) Facebook / Instagram TikTok Campaign Message Options Review the campaign creative options below. Then select which campaign would best attract drivers in your community.BENEFITSFor this campaign, we want to highlight the job benefits available for First Student bus drivers. This is a major selling point when recruiting potential bus drivers as there aren’t many part-time jobs that offer full-time benefits. By emphasizing our benefits in each asset, we hope to capture the interest of our target audiences — particularly stay-at-home parents and part-time workers — and motivate them to apply.Sample low-resolution campaign creative:For this campaign, we want to highlight the job benefits available for First Student bus drivers. This is a major selling point when recruiting potential bus drivers as there aren’t many part-time jobs that offer full-time benefits. By emphasizing our benefits in each asset, we hope to capture the interest of our target audiences — particularly stay-at-home parents and part-time workers — and motivate them to apply.Sample low-resolution campaign creative:For this campaign, we want to highlight the job benefits available for First Student bus drivers. This is a major selling point when recruiting potential bus drivers as there aren’t many part-time jobs that offer full-time benefits. By emphasizing our benefits in each asset, we hope to capture the interest of our target audiences — particularly stay-at-home parents and part-time workers — and motivate them to apply.Sample low-resolution campaign creative:For this campaign, we want to highlight the job benefits available for First Student bus drivers. This is a major selling point when recruiting potential bus drivers as there aren’t many part-time jobs that offer full-time benefits. By emphasizing our benefits in each asset, we hope to capture the interest of our target audiences — particularly stay-at-home parents and part-time workers — and motivate them to apply.Sample low-resolution campaign creative:For this campaign, we want to highlight the job benefits available for First Student bus drivers. This is a major selling point when recruiting potential bus drivers as there aren’t many part-time jobs that offer full-time benefits. By emphasizing our benefits in each asset, we hope to capture the interest of our target audiences — particularly stay-at-home parents and part-time workers — and motivate them to apply.Sample low-resolution campaign creative:For this campaign, we want to highlight the job benefits available for First Student bus drivers. This is a major selling point when recruiting potential bus drivers as there aren’t many part-time jobs that offer full-time benefits. By emphasizing our benefits in each asset, we hope to capture the interest of our target audiences — particularly stay-at-home parents and part-time workers — and motivate them to apply.Sample low-resolution campaign creative:For this campaign, we want to highlight the job benefits available for First Student bus drivers. This is a major selling point when recruiting potential bus drivers as there aren’t many part-time jobs that offer full-time benefits. By emphasizing our benefits in each asset, we hope to capture the interest of our target audiences — particularly stay-at-home parents and part-time workers — and motivate them to apply.Review the video options: PLAY VIDEOSCOMPENSATIONFor this campaign, we want to highlight the competitive wage and sign-on bonus First Student bus drivers earn. This position allows bus drivers to make good money, especially for a part-time job. By emphasizing the earnings potential, we can catch the attention of our target audiences — retirees, stay-at-home parents, and part-time workers looking for extra shifts.Sample low-resolution campaign creative:For this campaign, we want to highlight the competitive wage and sign-on bonus First Student bus drivers earn. This position allows bus drivers to make good money, especially for a part-time job. By emphasizing the earnings potential, we can catch the attention of our target audiences — retirees, stay-at-home parents, and part-time workers looking for extra shifts.Sample low-resolution campaign creative:For this campaign, we want to highlight the competitive wage and sign-on bonus First Student bus drivers earn. This position allows bus drivers to make good money, especially for a part-time job. By emphasizing the earnings potential, we can catch the attention of our target audiences — retirees, stay-at-home parents, and part-time workers looking for extra shifts.Sample low-resolution campaign creative:For this campaign, we want to highlight the competitive wage and sign-on bonus First Student bus drivers earn. This position allows bus drivers to make good money, especially for a part-time job. By emphasizing the earnings potential, we can catch the attention of our target audiences — retirees, stay-at-home parents, and part-time workers looking for extra shifts.Sample low-resolution campaign creative:For this campaign, we want to highlight the competitive wage and sign-on bonus First Student bus drivers earn. This position allows bus drivers to make good money, especially for a part-time job. By emphasizing the earnings potential, we can catch the attention of our target audiences — retirees, stay-at-home parents, and part-time workers looking for extra shifts.Sample low-resolution campaign creative:For this campaign, we want to highlight the competitive wage and sign-on bonus First Student bus drivers earn. This position allows bus drivers to make good money, especially for a part-time job. By emphasizing the earnings potential, we can catch the attention of our target audiences — retirees, stay-at-home parents, and part-time workers looking for extra shifts.Sample low-resolution campaign creative:For this campaign, we want to highlight the competitive wage and sign-on bonus First Student bus drivers earn. This position allows bus drivers to make good money, especially for a part-time job. By emphasizing the earnings potential, we can catch the attention of our target audiences — retirees, stay-at-home parents, and part-time workers looking for extra shifts.Review the video options: PLAY VIDEOSWORK/LIFE BALANCEFor this campaign, we want to emphasize two main strengths of working as a bus driver for First Student: on-the-job training and flexibility. Our first approach entices prospective bus drivers with the promise of paid on-the-job training no matter their level of experience. Our second approach underscores the work-life balance available to bus drivers thanks to a flexible schedule that lines up with the school calendar. Though these strengths emphasize different elements, they both showcase the dedicated support First Student gives to its drivers — a welcome message to our target audiences of part-time workers, stay-at-home parents, and retirees.Sample low-resolution campaign creative:For this campaign, we want to emphasize two main strengths of working as a bus driver for First Student: on-the-job training and flexibility. Our first approach entices prospective bus drivers with the promise of paid on-the-job training no matter their level of experience. Our second approach underscores the work-life balance available to bus drivers thanks to a flexible schedule that lines up with the school calendar. Though these strengths emphasize different elements, they both showcase the dedicated support First Student gives to its drivers — a welcome message to our target audiences of part-time workers, stay-at-home parents, and retirees.Sample low-resolution campaign creative:For this campaign, we want to emphasize two main strengths of working as a bus driver for First Student: on-the-job training and flexibility. Our first approach entices prospective bus drivers with the promise of paid on-the-job training no matter their level of experience. Our second approach underscores the work-life balance available to bus drivers thanks to a flexible schedule that lines up with the school calendar. Though these strengths emphasize different elements, they both showcase the dedicated support First Student gives to its drivers — a welcome message to our target audiences of part-time workers, stay-at-home parents, and retirees.Sample low-resolution campaign creative:For this campaign, we want to emphasize two main strengths of working as a bus driver for First Student: on-the-job training and flexibility. Our first approach entices prospective bus drivers with the promise of paid on-the-job training no matter their level of experience. Our second approach underscores the work-life balance available to bus drivers thanks to a flexible schedule that lines up with the school calendar. Though these strengths emphasize different elements, they both showcase the dedicated support First Student gives to its drivers — a welcome message to our target audiences of part-time workers, stay-at-home parents, and retirees.Sample low-resolution campaign creative:For this campaign, we want to emphasize two main strengths of working as a bus driver for First Student: on-the-job training and flexibility. Our first approach entices prospective bus drivers with the promise of paid on-the-job training no matter their level of experience. Our second approach underscores the work-life balance available to bus drivers thanks to a flexible schedule that lines up with the school calendar. Though these strengths emphasize different elements, they both showcase the dedicated support First Student gives to its drivers — a welcome message to our target audiences of part-time workers, stay-at-home parents, and retirees.Sample low-resolution campaign creative:For this campaign, we want to emphasize two main strengths of working as a bus driver for First Student: on-the-job training and flexibility. Our first approach entices prospective bus drivers with the promise of paid on-the-job training no matter their level of experience. Our second approach underscores the work-life balance available to bus drivers thanks to a flexible schedule that lines up with the school calendar. Though these strengths emphasize different elements, they both showcase the dedicated support First Student gives to its drivers — a welcome message to our target audiences of part-time workers, stay-at-home parents, and retirees.Sample low-resolution campaign creative:For this campaign, we want to emphasize two main strengths of working as a bus driver for First Student: on-the-job training and flexibility. Our first approach entices prospective bus drivers with the promise of paid on-the-job training no matter their level of experience. Our second approach underscores the work-life balance available to bus drivers thanks to a flexible schedule that lines up with the school calendar. Though these strengths emphasize different elements, they both showcase the dedicated support First Student gives to its drivers — a welcome message to our target audiences of part-time workers, stay-at-home parents, and retirees.Review the video options: PLAY VIDEOSCampaign ChoiceChoose the campaign creative you'd like to use.* Benefits Compensation Work/Life Balance Choose the video campaign creative you'd like to use.* Benefits Health Benefits Compensation Work/Life Balance CustomizationsChoose Bullet Points*Select the bullet points you want to highlight. (Benefits: Flyer/Poster) 401(k) + medical, dental, and vision Physical and mental health initiatives Competitive wage Hours guarantee Generous time off Sign-on bonus On-the-job training Select AllChoose Bullet Points*Select the bullet points you want to highlight. (Benefits: Print/Newspaper) 401(k) + medical, dental, and vision Physical and mental health initiatives Competitive wage Hours guarantee Generous time off Sign-on bonus On-the-job training Select AllChoose Bullet Points*Select the bullet points you want to highlight. (Compensation: Flyer/Poster) $2,000 sign-on bonus for fully licensed drivers* $1,500 sign-on bonus once CDL is obtained* Competitive wage + benefits Select AllChoose Bullet Points*Select the bullet points you want to highlight. (Compensation: Print/Newspaper) $2,000 sign-on bonus for fully licensed drivers* $1,500 sign-on bonus once CDL is obtained* Competitive wage + benefits Select AllChoose Bullet Points*Select the bullet points you want to highlight. (Work/Life Balance: Flyer/Poster) Guaranteed hours + school holidays off Child ride-along program ideal for working parents 401(k) + medical, dental, and vision benefits Paid on-the-job training to obtain your CDL permit Sign-on bonus and competitive pay Select AllChoose Bullet Points*Select the bullet points you want to highlight. (Work/Life Balance: Print/Newspaper) Guaranteed hours + school holidays off Child ride-along program ideal for working parents 401(k) + medical, dental, and vision benefits Paid on-the-job training to obtain your CDL permit Sign-on bonus and competitive pay Select AllAdd Custom Bullet PointsAfter selecting prepopulated bullet points, you may add new bullet points. (Not to exceed reasonable page limits.) Add RemoveRadio Script Customization*The BENEFITS radio ad scripts include mention of "full benefits including 401(k), medical, dental, and vision", "physical and mental health initiatives" and a sign-on bonus for the :60 version. Please make any notes to request script edits based on your local job offerings.Radio Script Customization*The COMPENSATION radio ad scripts include mention of "$XXXX sign-on bonus (for fully licensed CDL drivers) and/or $XXXX sign-on bonus (once CDL is obtained)". It also highlights "paid CDL training". Please make any notes to request script edits based on your local job offerings.Radio Script Customization*The WORK/LIFE BALANCE radio ad scripts include mention of "a set schedule, holidays/summers off". The :60 version includes mention of a "$XXXX sign-on bonus" and "paid CDL training". Please make any notes to request script edits based on your local job offerings.Video Customization*The BENEFITS video ads includes mention of an "up to $XXXX sign-on bonus". Please provide the offer based on your local job listing.Additional Call-to-ActionFor Drivers, you'll want to always keep DriveWithFirst.com. If you need to add another specific action you want your potential recruits to take, add those specifics here. EX: come to the job fair, call us at 123-4567, etc. (Maximum of 40 characters.) Requester DetailsDate Due*This is the date when you will need the file from the First Student recruitment team. Be sure to account for publisher deadlines, etc. MM slash DD slash YYYY Location ID*You must include your Location ID so we can assign this to your location's recruitment efforts.State / Province*AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingAlbertaBritish ColumbiaManitobaNew BrunswickNewfoundland and LabradorNorthwest TerritoriesNova ScotiaNunavutOntarioPrince Edward IslandQuebecSaskatchewanYukonUnited StatesUnited StatesCanadaCanadaName of Requester*We will need your full name so we know who to send questions to as needed. First Last Email Address*This is where we will send the final creative file. Enter Email Confirm Email CommentsEmailThis field is for validation purposes and should be left unchanged.