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First Student New Look Page

FirstStudent Logo

Welcome to the new look of First Student!

This new look is inspired by our passion to care for our student passengers, our employees, our customers, and the communities we serve.

It is an exciting time for our company, and our new branding reflects who we are today and where we are headed in the future. We are proud to be a vital connection for students to education, ensuring our buses are welcoming and trusted places where they feel comfortable and secure.

With our new look, we also refreshed our mission and values:

Mission Statement

Provide unmatched care and the safest ride to school, so when students arrive, they’ve started their day with an exceptional experience and are ready to achieve their full potential.


Focus on Safety

Safety is at the heart of everything we do

Care for Our Students

Ensure our vehicles are welcoming and trusted places where students feel comfortable and secure

Surpass Customer Expectations

Go the extra mile to deliver an extraordinary experience for our customers and communities

Foster Teamwork

Work together, act with integrity, respect each other, champion diversity and inclusion

Set the Highest Standards

Continually seek a better way to do things with innovation, sustainable practices, financial discipline, commercial excellence, and operational excellence

While our look may have changed, our commitment to our students, customers and communities remains unwavering. The experience of our passengers remains our utmost priority. We are proud to have partnered with school districts for more than a century and are honored to be the most chosen student transportation provider in the world.

We look forward to continuing to care for and transportation future generations of children to come,

John Kenning

CEO and President, First Student

US Corporate Headquarters
191 Rosa Parks Street, 8th Floor,
Cincinnati, OH 45202

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