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Location managers may use this form to request creative assets to use in driver recruitment efforts and job posts. To ensure the First Student brand is consistent and provides the best opportunity for recognition and retention, it is important to use the assets provided through the corporate recruitment team. Although we may become tired of some of the same images used, it is significant for the brand to be recognizable over time in the communities we serve.
Review the campaign creative options below. Then select which campaign would best attract drivers in your community.
For this campaign, we want to highlight the job benefits available for First Student bus drivers. This is a major selling point when recruiting potential bus drivers as there aren’t many part-time jobs that offer full-time benefits. By emphasizing our benefits in each asset, we hope to capture the interest of our target audiences — particularly stay-at-home parents and part-time workers — and motivate them to apply.
Sample low-resolution campaign creative:
Review the video options: PLAY VIDEOS
For this campaign, we want to highlight the competitive wage and sign-on bonus First Student bus drivers earn. This position allows bus drivers to make good money, especially for a part-time job. By emphasizing the earnings potential, we can catch the attention of our target audiences — retirees, stay-at-home parents, and part-time workers looking for extra shifts.
For this campaign, we want to emphasize two main strengths of working as a bus driver for First Student: on-the-job training and flexibility. Our first approach entices prospective bus drivers with the promise of paid on-the-job training no matter their level of experience. Our second approach underscores the work-life balance available to bus drivers thanks to a flexible schedule that lines up with the school calendar. Though these strengths emphasize different elements, they both showcase the dedicated support First Student gives to its drivers — a welcome message to our target audiences of part-time workers, stay-at-home parents, and retirees.
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